Can an immersive experience convert people to vegetarianism or veganism? PETA developed "EyeToEye" with this in mind with. This VR experience incorporated live acting along with motion capture that allows users to engage in real-time dialogue with a virtual animal. Sharing the journey of an animal from its habitat to the slaughterhouse certainly can endear empathy for the animals that we consume as food, and we're actually curious about the results. We'll have to try reaching out, and will share what we find if we get a response.