Commentary

The push for relevance within the AR space has been ongoing for years, with companies like Snapchat leading the charge on the consumer side with their video altering Lenses. With Facebook's acquisition of Oculus they have put themselves very far ahead other companies in terms of VR, but AR is still fairly open. The open source and enthusiasts may have kept AR alive, and that will never change, the bigger hardware advances will most likely come from companies iterating the hardware to get us to the next step in its evolution. Miniaturization and display refresh speeds are two of the largest (but not the only) hurdles that need tackling for AR to become viable for day-to-day usefulness, and we're looking forward to seeing what will happen when companies like Apple apply what they did to computing to the current hardware problems AR has yet to overcome.


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