Though VR got most of the press for a while AR has been steadily making its way into our daily lives. To the point that it is widely accepted that a person may pull out a smart phone at the bus stop and wave it around to see a virtual layer atop the real world. In marketing it's almost expected that there will be a consideration for a Snapchat Lens, 8th Wall experience, or some other way of bringing the customer closer to the brand by bringing the brand closer to the customer.

This week we're elated in sharing a few AR advances that we found, as well as an update on a new AR/XR headset that has been in the works for years finally starting production later this year. We're not sure if we're ordering it yet, but it does look promising.

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