Retail and the Metaverse is not a new topic, and over the years a lot of brands have tried smaller entries to gauge current interest in a new shopping experience. The successful ones have followed key marketing principles, and this article feels right out of a playbook of how tailored interactions a community building can redefine customer engagement.
For any subscribers transitioning from academia to industry this is a great personal account from a successful AR user experience researcher, sharing insights about the transition, skills needed, and the value of UXR in shaping AR products.
AR is reshaping the fashion retail landscape through virtual try-on, and if you haven't been tracking all of the recent experiences this article is a great recap of some of the more impressive examples. There were a few we did not know about, and hopefully a few that you're find inspiring as well.