Hundreds of Snapchat lenses are released monthly (and we sometimes share them as we did in issue 33), and one of the latest lenses recently made a splash as it turns you into a Metaverse avatar better than any we've seen thus far.
The popularity of Roblox is due to the trust and massive userbase, who are also on average under 15 years of age. This article delves into some of the not so great aspects of a for profit company using a community of miners to generate content as their primary profit base. As a stockholder of Roblox and parents we are fairly concerned, and this has us rethinking our position on the platform.
Second Life was an early example of what the Metaverse could accomplish, creating shared worlds, an economy, and virtual existences back in 2003 (the same year that Meta was founded). Philip Rosedale, Founder of Linden Lab and Second Life, is returning to the company and bringing the vision that the platform needs to reclaim its once former glory. Though with more than 73 million accounts made since launch and over 900,000 active users it feels more like they need to start with marketing.
As we venture into embracing new technologies and paradigms for social interactions let's not forget that these are not new concepts created in the 21st century. Video games have been provided connected experiences for decades without much hype or fanfare that modern tech companies garner. Tech definitely has better marketing teams.