This past week HTC Vive announced the business-focused VIVE Focus 3 and pro-sumer VIVE Pro 2 headsets. On their own they represent a few advances in HMU capabilities, but we’re actually more interested in what this means for more industries embracing VR. The opportunity to continue to expand virtual presence as an alternative to bring people together is a trend on the rise. Retail has added more body types to show how clothing fits different bodies, legal proceedings moved online and law students are being advised to learn new digital skills, and more aspects of life have changed in ways that are adapting to people being unable to gather in large numbers or public spaces.

Even with the world "opening up" again cultural changes have already been accelerated and made permanent changes to how we expect businesses to meet us everywhere we are, especially in our homes. By some estimates the growth in 2020 accelerated ecommerce adoption by 5 years ahead of projections. We don't see a trend like this declining, so the corresponding decline in physical stores and the need for physical presence are most likely here to stay. Growth moving away from requiring physical presence for basic services will only benefit from new headsets like those being released by HTC.

New innovations in hardware will grow from the needs to make virtual presence more immersive and reliable. Better hardware come along from virtual presence getting more adoption and becoming an expected service from organizations, businesses, and governments. The cycle of innovation both coming from and driving additional need has already started and won't be stopping any time soon.

Thank you for reading and subscribing, and we'll see you next week where we will be focusing on in-person experiences you can have now that venues are beginning to reopen.

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