Heads up displays have been around for a few years now, but this deal with Panasonic and Envisics is the start of the next generation of Augmented Reality within automobiles. I also really love that the technology behind this came from the Ph.D. work done by the company's CEO more than a decade ago. For as advanced as we tend to think things are we're always years behind true technological advances.
Anyone familiar with gaming consoles is very familiar with having the latest and greatest in technology with no games to play. Verizon is slowly rolling out 5G and has partnered with Unity 3D to ensure that games, apps, and VR/AR ready content will be available for its network. This is a big play to keep in competition with Unreal Engine, and for enterprises on the fence on which to use for their cutting edge future experiences provides a not-so-subtle advantage in choosing to work with Unity 3D.
More news on the 3D asset front, digital map maker Here Technologies has announced that their enterprise clients now have access to geospatially and volumetrically accurate models of major cities. Digital Twins are a major problem for global scale Augmented Reality, and the data and models make a reliable starting point for incorporating business logic atop the world.
In a very Google way of showing and not telling, this article features a real world example of how Fiat is using the existing Google AR/VR platform to show fairly detailed and realistic vehicles using the smartphones people already have today. Check it out and see how amazing it makes Jeeps look witting in your house or driveway.